DATE/TIME	Sunday, 6/6/04 at 8:30am - 9:45am
TITLE	DPS Breakfast Event: Industry Evolution through Business Revolutions
DESCRIPTION Sunday, June 6, 2004 Venetian, Palazzo Ballroom 8:30 AM - 9:45 AM	Lynn Diamond and Diane Warga-Arias, Diamond Promotion Service Marketing is more than advertising; it is everything that touches and influences your customers. Our industry is already creating more engaging, branded advertising campaigns, but retailers have an added challenge. They have to engage the customer in a store experience that not only delivers on the advertised promise, but also offers something memorable and imaginative - while enhancing customer loyalty and improving profitability on top of it all. Please join DPS in this very special event as Lynn Diamond and Diane Warga-Arias share new perspectives on the customer experience and inspire you to revolutionize your business.
DATE/TIME	Sunday, 6/6/04 at 12:30pm - 2:00pm
TITLE	DPS Roundtable Luncheon: Positioning Your Store Brand
DESCRIPTION Sunday, June 6, 2004 Meeting Rooms 205-206 12:30 PM - 2:00 PM	Lynn Diamond, Diamond Promotion Service, moderator. Talk with your tablemates about a variety of topics including your store brand, your market position and the continuing evolution of our industry. Everything from advertising and public relations to associate training and customer buying experiences are just some of the topics that will fuel these practical and topical discussions. Sessions indicated as "Roundtable Luncheon" include a courtesy box lunch provided by The JCK Show, available while supply lasts. Seating limited.