For More Seminar Info, Please Contact JCK At 1-800-257-3626 or 1-203-840-5684

DATE/TIME Thursday, 6/3/04 at 2:30pm - 3:30pm
TITLE Pearl Grading Update 
DESCRIPTION Richard Drucker, Gemworld International

It's a new world for pearl grading, and the research team for Gemworld International has focused on gathering, analyzing and developing information for your use in pearl grading. Be among the first to become familiar with this information, which will affect the way people think about pearls.

DATE/TIME Thursday, 6/3/04 at 2:30pm - 3:30pm
TITLE The Real Diamond Story: At the Counter
DESCRIPTION Gary Roskin, moderator; Retail Panel: Jeff Corey, Celia Feder and George Reinas.

Retailers who are really at the counter talk about what diamond sales involve today, including how to address customers who are drawn to the Internet or word-of-mouth research, customers who are misinformed, and customers who are uninformed.

DATE/TIME Thursday, 6/3/04 at 2:30pm - 5:00pm (extended session)
TITLE Benchmark Yourself: The Power of Peer Comparatives 
DESCRIPTION (extended session)

Steve LeFever, Business Resource Services

Following a quick review of the seven steps to fiscal fitness, perennial JCK Show favorite Steve LeFever will take you to the next level to improve your store's profitability. This lively and engaging session is designed to help you "benchmark yourself" through a peer comparative process. You will have an immediate opportunity to use financial management tools - ratio analysis, the "cause and effect" road map and the income statement/balance sheet analysis - to assess the financial performance of a typical jewelry store.

We'll divide participants into small groups to assess how sample jewelry stores stack up against their industry peers, to identify the key areas needing improvement, and to create an action plan to address the issues.

Calculator required.

DATE/TIME Thursday, 6/3/04 at 2:30pm - 3:30pm
TITLE From Platinum Guild: The Platinum Opportunity
DESCRIPTION Terry Sisco, for Platinum Guild

Learn how the Platinum Opportunity can increase your bottom line. Gain the edge in platinum sales to give your customers the optimum experience in your store through platinum education, advanced selling skills, and exciting new marketing tools that PGI has developed specifically for retail jewelers.